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James McLoughlin


I co-founded Green Press in 2013.

I grew up in Alice Springs, the Australian outback, with absolutely no understanding of what healthy food is. Mum would preach vegetables but then she would serve us spinach that had bean sautéed to death. I'd rather live off ice cream and let my teenage metabolism get me through.

It wasn't until I packed my bags and moved to New York with absolutely no purpose that I discovered healthy eating. It took some time but I got swept up in the Joe Cross 'Fat, Sick and Nearly Dead' momentum that started the global cold pressed juicing movement. I loved juice as it allowed me to absorb pounds of green vegetables and still eat New York pizza every day. Eventually my tastebuds evolved and I craved green foods as well. But juicing, and smoothies, was the gateway.

At the same time, I was living next to the original Juice Press location and saw the commercial opportunity of following my new diet. So I teamed up with my chef brother and talented girlfriend (now fiance) to bring a similar concept to Melbourne Australia.

We ran the Green Press store for three years but food and retail proved to be an impossibly challenging combo. A broken fridge one day, an unreliable employee the next, challenges literally smack you everyday. It's hard to get a return on your effort with all of the challenges. Plus, our Melbourne CBD store could only really impact people within 2-3 blocks.

We set up a blog and that's where I found my passion. Writing and sharing content. Trying to relay my learnings as I strive to eat better, live longer and age slower. Plus I can't wait to explore baby nutrition when my little girl Pia gets fangs and an appetite. 

I can't wait to see how Green Press evolves and thank you for finding us on this world wide web. 


How To Make An Appetising Apple Smoothie; The American Pie

I'm not normally one for apple smoothies. Not really sure why. Just prefer bananas and berries as the creamy base. Pineapple and mango too. But...

8 Health Foods That You Have To Stop Eating

The more I investigate eating, the more I discover how unhealthy our diets are. There's just so many things to look out for. It's overwhelming...

How To Take Care Of Your Ticker; The Braveheart Smoothie

What does big Mel have to do with a healthy smoothie? Isn't he infamous for liking stiffer drinks?  You make good points but Braveheart won our...

The 25 Foods Your Kitchen Needs At All Time

Essentially, I'm going to show you my shopping list. If any of these products run out, I get them replaced immediately. I think they're critical...

How To Make Homemade Nutella Chocolate With Probiotics

If that heading doesn't get you excited then you're in the wrong place. This might be the best recipe on here. I love chocolate. I just...

These 2 Smoothies Will Conquer Your Sugar Cravings

The biggest threat to my diet is sugar. I can eat a packet of Tim Tam's or smash a bowl of ice cream without trouble....

How To Stop Ageing, Just Like The Wolverine

When I was in Los Angeles a few months ago I was staying in my favourite neighbourhood in the world, Manhattan Beach. Love it there....

If You Want To Look Better Naked, Try This New Weight Loss Hack

We don't like to discuss weight loss here because those two words are dirtier than an Amy Schumer set. 'Weight loss' makes me think of late...

You Need This Simple Anti-Inflammatory Smoothie

We talk a lot about inflammation on the Green Press blog. It's just so common. If you make compromises on your diet, you're inflamed. The...

Here's How To Make A Walter White Smoothie

Don't worry (or sorry to disappoint), we're not going to use any of the pharmaceuticals that Walter mastered. But we're going to create his famous...

Learn How To Make A Perfect Peanut Butter Acai Bowl

The acai or smoothie bowl. Instagram famous since 2014. Our most popular recipe was the chocolate and peanut butter version. Who would have thought? Creamy,...